Classpass business model

EDebrief 路 Breaking Down the Subscription Ecommerce Business Model

February 18th聽路 Issue #7

Startups, innovation, digital strategy

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Startups & Product Management 馃殌

  • 20 min read聽– Classpass has managed to become one of the main new players of the fitness and wellness industry. Valued at $400 Million in their last funding round, Classpass is on the path聽to become the next Tech Unicorn. This comprehensive analysis looks at their history, evolution and key pivots to then deep dive into their business model and challenges ahead [via聽Othmane Rahmouni]
  • 5 min read聽– Mapping the customer journey can help a company understand how are customers interacting and engaging聽with their brand, and also help illustrate how products and services fit into their lives, schedules, goals, and aspirations [via聽ThinkWithGoogle]

Digital Strategy and Trends聽馃攢

Subscription business model

Source: McKinsey Insights

  • 20 min read聽– Subscription e-commerce, such as Blue Apron meal kits, fitness Classpass or Stitch Fix personal styling, is a fast-growing new way of buying online. Fueled by venture capital, startups have launched these businesses in a wide range of categories from beer and wine to cosmetics or pet food. This has attracted established retailers like P&G or Walmart that see in subscription e-commerce a new path for strong organic growth [via聽McKinsey Insights]
  • 20 min read聽– Chinese tech giants get there faster. Big startups in China are built in three to give years, versus five to eight in the U.S.. The factors: a dense interconnected domestic market, hyper-competition driven by population pressure and the 9-9-6 culture, 鈥9 am to 9 pm, 6 days a week鈥 [via聽Reforge]

Cryptocurrencies and Finance聽馃搱

  • 8 min read聽–聽Centralised platforms have been dominant for so long that people have forgotten there’s a better way to build internet services. Crypto-networks like Blockchain post a new way to develop community-owned networks and provide a level playing field for new business creators [via聽Chris Dixon]
  • 15 min read聽– Currently, there is a remarkable divide between the promises of cryptocurrencies and the actual real life cases that they support. This article looks at Bitcoin and considers the potential future use cases that can be deduced from its properties [via聽Y Combinator]

Must-listen Podcasts聽馃帶

  • 40 min listen聽– Classpass founder Payal Kadakia explains how the price point that bleeds your business today may actually save you from going bankrupt. Sometimes you have to scale first and figure out your unit economics later [via聽Masters of Scale]

Interesting Reads聽馃

  • 8 min read聽– The world appears to be doomed today.聽59 percent of Americans believe 鈥渢his to be the lowest point in our nation鈥檚 history that they can remember鈥. Conversely,聽the general wellbeing of the population is better than it has ever been. This “declinist” mindset聽is, according to psychologists, stemming from聽the biases known as the 鈥渞eminiscence bump鈥 and the 鈥減ositivity effect” [via聽LifeHacker]

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