ICOs, also known as Initial Coin Offerings, are the new buzz word in the tech and finance world. Through ICOs, startups are able to raise funds by selling cryptocurrency tokens to investors. This year, more than $3bn has been raised through ICOs (Source: CoinSchedule). To put this in context, according to CoinDesk data, funding for
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Strategy & Trends
Under the current economic circumstances, companies are under more pressure than ever to innovate if they want to survive. Conversely to what some people think, innovation doesn’t always come from the R&D division but ideas are more likely to originate with employees closer to the bottom of the organisational pyramid. As a consequence, employee empowerment
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Google has a big impact on the retail shopping journey, both online and offline. How does the customer interact with Google services in the course of her journey to purchase?
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